The “first completely cloud-native automation platform in the industry” has signed an agreement that designates a primary affiliate research and maintenance platform for the company, allowing producers, radio networks and affiliate sales groups to research, analyze and digitally sign and communicate with each other.
It sees RADIO.CLOUD welcoming the ARC platform developed by ex-Sun Broadcast Group Chief Executive Officer Jason Bailey.
ARC is a cloud-based SaaS application. Among its features are a digital contract builder with secure signature, a full CRM and research tools on upward of 25,000 AM, FM, HD and Translator stations in the United States and Canada.
Radio.Cloud joins AURN, Compass Media Networks, AdLarge, Superadio, Entravision, Key Networks and other clients who each have agreements to use ARC.