ATLANTA — The David Berkhal-helmed company “focused on acquiring and growing great enterprise software businesses for life” has acquired the Rocco Macri and Chris Bungo-founded PromoSuite.
What does this mean for the 32-year old product used by radio stations to manage on-air contests, sales promotions and events? It is being merged by buyer Banyan Software with vCreative Inc.
PromoSuite, headquartered in Westchester County, N.Y., was founded in 1992.
In a statement, Banyan noted, “By combining their unique strengths, vCreative and PromoSuite form one unified entity positioned to reach new heights in broadcast and media industry innovation. Together, they’ve aligned as a collaborative solution that reflects their shared mission of empowering their clients to save time and optimize efficiency in the ever-changing multimedia world.”
Mary DelGrande, CEO of vCreative, commented, “Rocco and his team have built a suite of products that has earned them a trusted position in the radio marketplace. The collective expertise, talent, and resources will empower vCreative to push boundaries and set new standards. Our focus remains unwavering on enhancing the customer experience, driving operational excellence, and fostering a culture of collaboration and ingenuity.”
Macri, who serves as PromoSuite CEO, added, “Co-founder Chris Bungo and I have always been, and will continue to be, focused on what’s best for our clients, our partners, and our employees,. To us, this is not just a transaction, as we are handing over a legacy, a culmination of 30 years of hard work and dedication from our team. That’s why we were so excited once we got to know the folks at Banyan Software and realized that they are the perfect fit to usher PromoSuite into its next phase of growth and innovation.”
