TEGNA-owned streaming advertising platform Premion, focused on Connected TV and over-the-top (OTT) platforms, has integrated Octillion into its offerings — something it says “further strengthens” its local Connected TV platform and demand side platform (DSP) “to drive full-funnel outcomes.”
Premion’s DSP uses a privacy-focused, cookie-free platform.
A device graph enables identity resolution as unified attribution tools can bring both brands and agencies the ability to track the full customer journey, and thus optimize outcomes in multi-touch marketing campaigns.
Premion’s DSP integrates Connected TV into a broader omnichannel strategy, allowing advertisers to combine Connected TV with video, audio, display, and retargeting for a unified approach.
According to TEGNA, Premion’s Co-Op advertising offering “revolutionizes traditional co-op models by eliminating campaign competition and enhancing return on ad spend (ROAS). Co-Op advertising is a powerful yet often underused strategy to amplify Connected TV campaigns. By sharing advertising costs among brand partners, co-op programs reduce spend, increase exposure, and ensure consistent branding across locations, enabling brands to achieve more with less.”
