Political ad spending in 2024 will far surpass any previous election cycle.
You’ve read and heard this statement numerous times over the last several months, and experts are predicting this to be the first election cycle to reach $11 billion in political spending. That’s an increase of over $2 billion from the spending for 2022 or 2020.
What else should broadcasters know as a big election cycle is about to reap big dollars on TV, and a somewhat more tepid influx of money to Radio?
