The General Manager for WTVF-5, the Nashville-based CBS affiliate, has added a corporate-level role for The E.W. Scripps Co. — one in which she’ll be assisting EVP of Media Broadcast Operations Dean Littleton.
Littleton, who succeeded Brian Lawlor, earned that title in December 2024. Now, 2025 is starting off with Lyn Plantinga taking the role of SVP of Local Media at Scripps, effective immediately. In this role, Plantinga will lead local media operations, overseeing Scripps’ team of regional vice presidents.
Plantinga has served as a regional vice president and general manager since August 2023, overseeing Scripps’ local television stations in Lexington, Ky.; Cleveland; Buffalo; and Cincinnati in addition to Nashville.
“Lyn is a seasoned local media leader, committed to operational excellence, strong financial performance and leading teams to deliver quality, objective journalism,” Littleton said. “This new role will allow her to work closely with all of Scripps’ local stations, our employees and the communities Scripps serves.”
Plantinga got her start in broadcast television as an intern at WTVF more than 30 years ago. She held a number of leadership roles at the station — including Assistant News Director, National Sales Manager and Station Manager — before being named the station’s VP/GM in 2015.
Lyn Plantinga serves on the boards of the Scripps Howard Fund and the General Hospital Foundation, where she is past board chair. She is past board president of the Tennessee Association of Broadcasters, past news committee chair of the CBS Affiliates Board and has held board leadership positions with Second Harvest Food Bank, Adventure Science Center and Leadership Nashville.
