Michael Pettiette, most recently the Regional Director of Digital Sales for CBS Radio‘s Houston cluster, has been promoted to VP and Director of Sales.
In his new role, Pettiette will be responsible for multi-platform sales and revenue for the cluster, which includes Hot AC KHMX-FM, Sports KIKK-AM, Country KILT-FM, Sports KILT-AM, English-language Top 40 KKHH-FM, and Spanish-language Top 40 KLOL-FM.
Pettiette joined the six-station group in 2011, as Digital Sales Manager. He created the digital strategy for the cluster, and in 2014 added duties for the company’s Dallas radio stations.
“We are delighted to promote Michael to lead our multi-platform sales efforts,” said CBS Radio Houston SVP/Market Manager Sarah Frazier. “Our digital assets have become increasingly important tools in our sales toolbox, and Michael’s success in the area led directly to this well-deserved promotion. Every campaign we create includes a mix of over-the-air, digital assets and integration into our live events and experiences, and Michael has achieved great success for our clients by integrating them all seamlessly.”
