MoffettNathanson Senior Analyst Michael Nathanson says the majority of U.S. pay-TV consumers would expect a service like Hulu’s proposed plan to cost no more than $30, based on research conducted for the Wall Street research house.
But, he cautions that customers don’t always do what they are willing to say, and the research doesn’t provide enough information to determine what most customers will or won’t pay with respect to an OTT service.
