Personalization Through Modernization Comes To NBC Owned Stations


LAS VEGAS — Visitors to the NEXTGEN TV booth within the West Hall of the Las Vegas Convention Center attending the NAB Show may notice a television screen showcasing the NBCUniversal-owned WTVJ-6 in Miami and its use of new technology that personalizes the station’s live broadcasts.

The unique broadcast experiences seen on the station, and others in New York, Los Angeles and Philadelphia owned by NBCUniversal, is a direct result of ATSC 3.0 empowerment.

In a NEXTGEN TV environment, personalization, hyper-localization and enhanced content capabilities can be used by broadcast television. This, NBCUniversal believes, can “improve the viewer experience and enable advanced engagement, advertising, and measurement opportunities.”

Stations offering the personalization as of today are WNBC-4 and Telemundo sibling WNJU-47 in New York; KNBC-4 in Los Angeles; WCAU-10 in Philadelphia; and Miami’s WTVJ and Telemundo-affiliated WSCV-51.

Additional NBCUniversal Local properties will soon deploy the new application.

“The launch of this innovative experience is a considerable milestone for broadcast television and demonstrates the immense potential and possibilities NextGen TV has for viewers, programmers, stations and advertisers,” said Shawn Makhijani, SVP of Business Development and Strategy abd “NBC Spot On” for NBCUniversal Advertising & Partnerships. “We are proud to further our leadership position in ATSC 3.0 by developing this innovative product with our partners and look forward to the continued evolution of its capabilities and benefits. We are truly excited to present these enhancements to our NBC and Telemundo viewers in several top markets, with more to come.”

Created in partnership with Fincons, Evertz’s Ease Live and Pearl TV, features of NBCUniversal’s new product are highlighted by the ability to restart programs when joined in progress; hyper-localized elements integrated into the “TODAY” show; and access to personalized weather information — including radar, forecasts and meteorologist reports, and severe weather alerts.

The experience also provides expanded and enhanced access to content, including clips, full episodes and alternate programming from NBC and Telemundo’s local and national news, sports and entertainment shows and events.

Other user enhancements include rich public safety alerts from both the FEMA Integrated Public Alert and Warning System (IPAWS) and The Weather Channel (TWC) customized to viewers’ locations and specific households.