Journal’s WGBA-TV Green Bay and WTMJ-TV Milwaukee have reached an agreement with the Green Bay Packers in a multiyear partnership to lead the Packers Television Network.
The partnership between the Packers and the Journal Broadcast Group will include airing of Packers preseason games and “The Mike McCarthy Show,” as well as other programs. Journal Broadcast also owns WTMJ (620 AM), the flagship station of the Packers Radio Network.
In addition to the television programming, the partnership calls for an increase in cross-produced content with the Packers Radio Network.
The radio network partnership with the Packers dates back to 1929. The Packers Television Network affiliate lineup is still being finalized. Other television programs are being developed.
Nexstar’s WFRV-TV Green Bay, had partnered with the Journal Broadcast Group on the Packers’ state TV network since 2003.
