The Sarkes Tarzian-owned NBC affiliate serving Chattanooga branded as “Local 3” has a new head of local news operations. Who’s taking the role at WRCB-TV?
It is Perry Pace who will serve as News Director. Pace’s career began in Chattanooga, and he returns with three decades of newsroom experience and what Sarkes Tarzian calls “a fresh vision rooted in serving local viewers with accuracy, integrity, and a focus on community service.”
Pace was formerly News Director of WOI-TV in Des Moines. There, he led the rollout of cutting-edge technology in local broadcast production and oversaw all day-to-day newsroom operations.
“We found our perfect fit,” said WRCB President and General Manager Callie Starnes. “We conducted a nationwide search, but Perry’s knowledge and understanding of the Tennessee Valley and what makes it special stood out, as did his commitment to local journalism and desire to lead by example. I have great confidence in Perry’s ability to lead Local 3 forward and carry out our mission to be the Tennessee Valley’s #1 source for local news.”
Pace, who has also served as an assistant news director at stations in Birmingham and Indianapolis and as an executive producer in Houston, commented, “Local news is more important than ever. It’s the thread that connects neighborhoods, informs families, and drives meaningful change. I am honored to join a station and family-run broadcasting company with such a rich legacy and look forward to working with this talented team to tell stories that matter most to the communities we serve.”
