Sports media executive Mark Shuken will be seeing plenty of Bruins, Ducks, Trojans, Wildcats and Sun Devils come Sept. 6.
That’s the date Shuken will take on the role of President of the Pac-12 Networks.
Shuken is the president of his own consultancy and has also served as Acting President of Global Sports for IT and services firm Osmosis since 2016. In his new role, Shuken will lead the next phase of growth for Pac-12 Networks.
From 2011-2016, Shuken served as SVP/GM for Time Warner Cable Sports Networks. Under his tenure, the creation and launch of three regional sports networks in partnership with the NBA’s Los Angeles Lakers, Los Angeles Dodgers baseball club, and Major League Soccer franchise LA Galaxy was seen.
Prior to that, Shuken held the President/CEO role at DirecTV Sports Networks. Before that, he held similar duties at Seattle-based Liberty Sports Group. From 1986-1992, Shuken served as EVP/Sports Programming for KICU-36 in the San Francisco-Oakland-San Jose DMA.
“Mark has consistently delivered growth across all areas of the sports media business and his track record of success and effective leadership makes him the right choice to take our Pac-12 Networks to the next level,” said Pac-12 Commissioner Larry Scott. “In a rapidly changing media landscape, Pac-12 Networks is well positioned to take advantage of new technologies, platforms and consumer habits, and Mark’s creative leadership skills and expertise will enable us to continue to best serve our fans and University members.”
“I am thrilled to join the Pac-12 Networks, which I believe have a great opportunity to reach new audiences and deliver even more value for our universities and student-athletes,” said Shuken. “The athletic departments in the Pac-12 and student-athletes deliver incredible sporting moments and championships year in and year out. I’m really excited to work with them to further the Pac-12 Networks’ best-in-class media platforms for our fans. The Pac-12 Networks wholly-owned model gives us a unique ability to innovate across digital and linear content, production, programming and distribution, and I’m looking forward to working closely with our Networks management team to explore new ways to do so.”
