According to a fresh report from Parks Associates, one in five U.S. households with internet access in the home possess a television antenna. At the same time, 12% of these households do not have a TV antenna but plan to purchase one within the next six months.
Coming in January: RBR+TVBR’s Winter 2024 magazine features a one-on-one conversation with Pearl TV’s Anne Schelle on the latest NEXTGEN TV developments, how growth is really transpiring, and why time and patience are the practical choices when gauging the rollout and reception of the ATSC 3.0-powered broadcast television standard. It’s a Radio + Television Business Report Member exclusive. Become a Member now!
