TORONTO — The media workflow software creator and vendor launched in 2007 by Jinny and John Laderer and today led by CEO Mary DelGrande (pictured, top left) has entered the Canadian marketplace, thanks to a partnership with Orbyt Media.
This sees Orbyt serve as the exclusive ad sales and affiliate rep for vCreative from Victoria to St. John and Halifax, and everywhere in between.
This gives Orbyt Media the opportunity to sell vCreative products including vPPO, vProMedia, vPr
DelGrande spoke highly of Orbyt Media, citing their “deep industry expertise, extensive network of broadcast partners, and strong reputation for delivering exceptional solutions perfectly complement vCreative’s mission to deliver time-saving tools to the broadcast industry, making them an ideal partner for this collaboration.”
Orbyt Affiiate Specialist Heather Edwards commented, “We are excited to bring vCreative’s world-class tools to Canadian broadcasters. Their innovative software solutions are already transforming workflows for stations across North America, and we’re confident that vCreative will have an equally profound impact on the Canadian radio market.”
— With reporting from RBR+TVBR in Vaughn, Ont.
