M&I Broadcast Services, a branch of the Valsoft Corporation audio technology portfolio, has brought to the U.S. marketplace its flagship radio automation software.
It marks a new chapter for OmniPlayer 3, one of the most common products of its kind in the vibrant Dutch radio industry and used by the BBC.
Robert Davis, U.S. Sales Lead for M&I Broadcast Services, commented, “We’re excited to bring this powerhouse to the US. Our broadcasters are hungry for tools to streamline workflows, future-proof their operations, and OmniPlayer integrates seamlessly. Early pilots are already underway, and we’re inviting select partners to join us on the ground floor.”
Key features include:
• SmartTrack Audio Editor: An intuitive editor that simplifies audio preparation for broadcast, web, apps, and social media, allowing quick edits and seamless distribution.
• Scalable Automation: Everything from small independent stations to large networks, with redundant support for pre-editing full programs, live last-minute changes, and high-availability playout.
• Seamless Integrations: Embraces modern technologies like GPIO over IP, integrating effortlessly with third-party hardware and consoles such as DHD, Arrakis, Axia, and Wheatstone.
• Workflow Engine and API: Built-in access allows broadcasters near unlimited control for custom script commands, actions, and GUI changes as desired.
• Multi-Platform Publishing: Automates content delivery across radio, podcasts, social media, and digital streams, reducing manual work and enhancing reach.
• Reliability and User-Friendliness: Built for stability in high-demand environments, with an interface that requires minimal training to get up and running
Cogeco Media is one of the first North American radio broadcasting companies to adopt OmniPlayer for its stations.
