It launched three years ago as an independently owned and minority certified Spanish-language audio network under the leadership of Chief Executive Officer José Villafañe. And, growth has come swiftly in a highly competitive marketplace.
Now, Nueva Network has launched a digital platform that brings a digital footprint to the company’s content.
Introducing Nueva Plus, created through a partnership between Nueva Network and multicultural content distributor Zeno Media, known for its proprietary streaming and digital services.
“The launch of Nueva Plus represents a strategic expansion into a digital footprint that offers streaming, podcasting, and programmatic media, further solidifying their commitment to serving the vibrant Latino community,” the company said.
Villafañe added, “The Nueva Plus platform marks a significant milestone in our journey to connect with Latinos in the U.S. We have established ourselves as a trailblazing media company with premium content, and through our partnership with Zeno Media and our network of radio affiliates, we are well-positioned to thrive in the digital landscape. Zeno Media’s expertise and premium audio assets perfectly complement our offerings, enabling us to reach over 50 million Latinos across the U.S. on a monthly basis.”
As of today Nueva Network includes 425 stations across 103 markets, giving 95% U.S. coverage to marketers seeking to reach Spanish-language audio consumers. Syndicated programming includes El Genio Lucas and Chiquibaby.
