It is a privately held broadcast media company with television and radio stations in a variety of markets ranging from Albany, N.Y., to Albuquerque. And, it has just signed a new multi-year agreement for local TV measurement from Nielsen in three of its markets.
The new arrangement allows Hubbard Broadcasting to use Nielsen’s audience measurement, data and analytics services at its broadcast TV properties in the Minneapolis-St. Paul.
This comes after licenses were signed for the Duluth-Superior; and Rochester-Mason City-Austin markets in November 2024.
With the agreement, Hubbard may use Ad Intel, Nielsen’s source of competitive Local media advertising intelligence; and Scarborough data in the three markets.
“We are pleased to return as a Nielsen customer in Minneapolis-St. Paul and look forward to seeing how the new Big Data + Panel approach advances Local TV measurement,” said Robert Hubbard, President of Hubbard Television Group. “Nielsen’s local market insights allow KSTP and KSTC TV to better understand our audience and serve them the local news, weather and sports content that most resonates.”
