Nielsen find’s DTV’s Catch 22


22 – that is the percentage of households that are either totally or partially unready for the DTV transition, if it were executed today rather than on 2/17/09. The larger portion of that – 12.6% — is in the partially-ready category. That number represents households with one or more analog receivers not hooked up to a MVPD service. The more worrisome number, of course, is the 9.4% of all households completely unready for the transition. All told, 16.5% of all US television sets are unready for the transition. Looking at readiness in 56 metered markets, Nielsen spotlighted Milwaukee and Salt Lake City as the biggest trouble spots, with unreadiness factors of 18.3% and 18% respectively; New York City is second best at 3.8% and by far the readiness leader is Hartford-New Haven, with a mere 3.1% still in danger. The complete Nielsen Company report is available at