Broadcast NewsMedia Newsthe HOT List Nielsen digs deep on Back to School By cmarcucci - August 21, 2014 0 FacebookTwitterWhatsAppLinkedinEmail A recent study by Nielsen found that, like other “holidays,” Back-to-School season is increasingly influenced by technology…informing how consumers shop and what they buy—with advertisers helping drive the change. Key findings:Please Login to view this content. (Not a member? Join Today!)
A recent study by Nielsen found that, like other “holidays,” Back-to-School season is increasingly influenced by technology…informing how consumers shop and what they buy—with advertisers helping drive the change. Key findings:
