From the National Football League itself to a major sports betting hub, there were plenty of ad dollars flowing to Spot Cable for the week ending September 10.
How did that compare to broadcast TV?
For starters, the presence of ESPN on MVPDs led the NFL, in part, to invest heavily in opening week advertisements on Spot Cable.
As such, the NFL’s effort put the league at No. 2 among all advertisers.
It was an impressive effort, but feeding football fans remained a big advertising need for Domino‘s, which was the No. 1 brand by spot play count at Spot Cable.
That said, the NFL was also a heavy advertiser on Spot TV, ensuring that its messaging was omnipresent for viewers.
At Spot TV, the NFL ranks No. 7 by spot play count.
The bigger story involves DraftKings. Activity was high on Spot Cable but its play count on Spot TV pushed it to No. 2 behind Dupixent.
