NextKast is now offering to radio broadcasting companies “an intelligent, playlist-aware synchronization engine” designed to streamlines how station groups share content across multiple markets while allowing customized local programming.
The San Antonio-based company’s NextSync synchronization engine is a multi-market automation platform that allows stations within a group to share a unified music library, choosing their own songs, imaging, commercials, and local programming blocks — all within the same integrated automation environment.
The proprietary engine is patent-pending under the U.S. provisional filing “Playlist-Aware, Expiry-Validated, Pull-Based Media Synchronization for Broadcast Automation Systems.”
Winston Potgieter, Founder and Project Manager of NextKast, comments, “Traditional systems push content everywhere, whether it’s needed or not. NextSync reverses that logic. Each station automatically pulls only what it needs based on real playlists and category rules. That makes the entire network leaner, smarter, and dramatically more efficient. The playlist drives the sync, not the operator. Stations can follow a master format, create their own local hours, or mix both — all without external schedulers or file juggling.”
NextSync also manages voice-tracked show distribution; when a talent sends a completed voicetracked hour or show to the master system, it can be automatically distributed to any station configured to receive that hour.
Commercial and traffic files are continuously verified for expiration, and the system automatically requests the updated version.
