As the votes are counted Tuesday evening, Nexstar will be using a new linked multi-platform initiative that combines the resources of its broadcast and online divisions. The TV group owner says it will be able to deliver unprecedented levels of shared local, regional, state-wide and national election coverage to communities across the 30 markets where it produces news programming.
Nexstar says the multi-platform initiative leverages the company’s regional news footprint and leading local news resources to bring television viewers as well as online and mobile app users detailed local and regional content related to the 2010 elections.
Nexstar’s comprehensive, cross-platform election night initiative will bring continuous updates on key Gubernatorial and U.S. Senate races and in-depth national and regional election coverage on Nexstar stations and websites. Programming will include live feeds from various campaign headquarters across the country; interviews with candidates, key political figures, analysts and community members; and continuous updates on the latest election results.
Complementing the on-air and online coverage, Nexstar’s rapidly growing mobile platform will deliver up-to the minute election results to smartphones and other wireless hand-held devices. Nexstar’s election coverage strategy allows each station to carry local coverage of breaking news events as well as a richer multi dimensional national pulse before, during and after election night including access to stories from across the country and video clips from key US Senate and Congressional races.
“Election 2010 promises to be pivotal in the future direction and policies of our local, state and national leadership and government. In many Nexstar markets there are record levels of partisanship leading to highly contested elections and there are also several important issues up for decision in our markets. Nexstar’s cross platform election night coverage will give viewers and online and mobile users their choice of where and how they access the latest news on these key races and the initiative to broadly expand our coverage reflects our commitment to providing the local markets that we serve with unrivalled news coverage,” said Nexstar COO Brian Jones.
Nexstar owns, operates, programs or provides sales and other services to 62 television stations and related digital signals in 34 markets in 14 states and reaches approximately 13 million viewers or approximately 11.5% of all US television households.
