With a programming overhaul designed to reduce expenses and maximize its distribution across the U.S., The CW Network in early January gained attention by entering in to the first-ever U.S. broadcast television — and streaming — agreement with LIV Golf — the league backed by the Crown Prince of Saudi Arabia Mohammed bin Salman’s Public Investment Fund (PIF).
Now, the Nexstar Media Group-owned network has chosen its partner for the measurement of cross-platform premium video campaigns and sponsorships associated with the 2023 LIV Golf Tournament across both the CW’s linear and digital properties.
