The nation’s leading audience measurement service for broadcast media companies has earned a multi-year contract extension with the nation’s No. 1 owner of over-the-air television stations; NewsNation and Antenna TV; and WGN-AM in Chicago.
The deal with Nielsen also covers The CW Network, which is majority owned by Nexstar Media Group.
In particular, Nielsen will continue to provide local and national TV measurement services across 200 owned or partner television stations in 116 local markets across the country.
Furthermore, Nielsen will continue to be a “preferred” Nexstar provider of currency-grade TV audience data — an important boasting statement for Nielsen as it fights Comscore and other companies seeking to gnaw away at Nielsen dominance in the U.S.
“Nielsen is continuously working to evolve its measurement services to provide a comprehensive view of the fragmented viewing landscape,” the company said. “In reaching this agreement, Nexstar, as well as all Nielsen customers, have access to Nielsen’s Big Data + Panel measurement approach.”
This, Nielsen said, “combines the scale of millions of homes with Nielsen’s representative people-powered panels to provide more accurate and data-driven measurement the industry can trust to accurately represent their audience.”
Nexstar Chief Revenue Officer Michael Strober said the company is pleased to extend its relationship with Nielsen and is excited “about the potential” for Nielsen’s Big Data + Panel measurement product “to more accurately measure all the places where consumers engage with Nexstar’s valuable content – over the air, via cable and satellite,
over-the-top, online and out-of-home.”