Since joining Nexstar Media Group in 2019, she has overseen the distribution of Nexstar’s broadcast and television content portfolio across the MVPD landscape, in addition to struggling cable television network NewsNation (formerly WGN America).
Now, she’s earned the title of President at the company founded and led by Perry Sook.
Executive Vice President/Chief Distribution and Strategy Officer Dana Zimmer is now Nexstar’s President of Distribution.
It’s a vote of confidence for Zimmer, who “successfully” led retransmission consent agreements with MVPDs and virtual-MVPDs, as well as content negotiations with the company’s five television network partners: Fox, CBS, NBC, ABC and The CW.
“Over the last two years, Dana has significantly expanded the reach of Nexstar’s local television stations and NewsNation, especially among digital and streaming users,” Sook said. “At the same time, she’s led negotiations with our distribution and network partners resulting in the consistent growth of Nexstar’s retransmission and carriage revenues. This promotion is well-deserved, and we look forward to more success with Dana overseeing our distribution strategy.”
Zimmer added, “I’m grateful to Perry and Nexstar’s Board of Directors for their continued confidence in me. Nexstar’s industry-leading local news, sports, and entertainment
programming generate enormous value for the company and its network and distribution partners, and we believe there is a lot of opportunity to expand our footprint even further as we move forward.”
Prior to joining Nexstar, Zimmer was President of Distribution and Marketing for Tribune Media, where she served a similar role for 42 broadcast stations and WGN America. Before that, Zimmer was Executive Vice President of TV Networks Distribution for NBCUniversal. Earlier in her career, she played an integral role in the rollout of the YES Network in the New York Tri-State area.
