Nexstar Digital Adjusts Its Sales Leadership


The Digital Division of Nexstar Inc., a subsidiary of Nexstar Media Group, has selected from within to fill the newly created role of Chief Revenue Officer and EVP of Revenue Operations.

At the same time, new SVPs of local and national digital sales, respectively, have been named by Nexstar Digital.

Now in the CRO seat is Lori Tavoularis.

She reports to Nexstar Digital President Karen Brophy and will oversee all revenue-related functions including national, local and programmatic sales and digital marketing services.

Brophy said of Tavoularis, “Lori has the expertise and business acumen to allow us to build new digital offerings and bring top-tier advertising solutions to clients.”

Tavoularis first joined Nexstar in June 2019, overseeing digital revenue and operations. Before that, she served as the as the Head of Supply for the Global Advertising Business at Rakuten. Before that, Tavoularis was SVP of Digital Revenue and Operations for Tribune Publishing, where she oversaw all of the company’s digital revenue operations.

Tavoularis commented, “We have a tremendous foothold both locally and nationally, reaching 116 unique markets in the United States. I look forward to building on that foothold in partnership by developing and enhancing our product offerings.”

Helping Tavoularis are Jennifer Scilabro, who takes the role of SVP of Local Digital Sales, and Wil Danielson, who becomes SVP of National Digital Sales.

Scilabro, whose maiden name is Jennifer Guerrieri, was VP of Sales Enablement at Cleveland-based Harvest ROI, a sales-focused HubSpot Platinum Solutions Partner.

Danielson previously served as the Digital Division’s Head of Revenue and Client Success, overseeing sales, operations and fulfillment.