This year is predicted to be a record-setting one for political ad spending in the U.S., according to eMarketer forecasts. Advertisers, especially those leading political campaigns, will need to understand how voters are consuming media and how things may have changed since the last elections.
With political campaigns buying up valuable ad inventory in the U.S., all advertisers can benefit from understanding how audiences stay connected as ad prices rise, especially on news programming, new Nielsen data show.
