NEW YORK — It was once a group of regional sports networks linked to FOX Sports and then gained Bally Sports branding through a licensing agreement. Today, 16 RSNs under Sinclair Inc.’s Diamond Sports Group subsidiary are known as FanDuel Sports Network. And, it’s just gained an important OTT access point, potentially expanding the networks’ reach.
A multi-year agreement signed on Wednesday will give direct-to-consumer local access to the 16 FanDuel Sports Network’s RSNs via Prime Video, the Amazon-owned streaming platform.
The deal makes FanDuel Sports Network RSNs available via Prime Video as an add-on subscription for customers living within each team’s designated geographic area.
Add-on subscriptions are becoming more common, and among the other offers Prime Video consumers have is a plan giving them MGM+, home to the acclaimed thriller series “From.”
Further details regarding the partnership are forthcoming. However, it is known that Amazon will market the availability of FanDuel Sports Network content on Prime Video.
Financial details of the agreement were not disclosed.
DSG CEO David Preschlack commented, “Partnering with Prime Video, one of the largest streaming destinations in the U.S., and making FanDuel Sports Network available as part of their add on subscriptions, creates a tremendous opportunity for us to expand our reach and better connect with viewers. Our partnerships with Prime Video and FanDuel combine with our agreements with team, league and distribution partners to support a transformative reorganization of our business, and a leading linear and digital offering that will continue driving long-term value and enhanced experiences for our partners and fans.”
