NBCUniversal on Wednesday shared that it is naming five senior executives to its Global Advertising and Partnerships division, a move NBCU says “bolsters” its ability to continue delivering on the technology and partnership vision unveiled at its One22 conference.
The new appointments see Dan Bernard becoming SVP of Brand Engagement; Kaitie Coghlan as SVP of Data Product and Partnerships; Nick Illobre as SVP of Product Strategy and Business Development Enterprise Data; Leah van Zelm taking the post of SVP/Data Science; and Maggie Zhang being appointed SVP of Measurement Strategy and Operations.
Krishan Bhatia, President & Chief Business Officer at NBCUniversal, commented, “Today’s appointments demonstrate our ongoing commitment to transforming our data, technology and measurement capabilities – and ultimately our mission to help our customers better engage with their audiences.”
Bernard most recently led Performance Marketing account management at Real Chemistry, where he established new client service models, integrating the agency’s data, analytics and technology offerings.
Coghlan brings more than 15 years of sales, product and people management experience.
Illobre most recently led the product management team at Veeva Crossix.
Prior to joining NBCU, van Zelm built out and led Universal Parks and Resorts media & digital global analytics team. She’s also held roles at Dentsu APAC, Merkle, Accenture, and Charter Communications.
Zhang most recently led the measurement success team at Amazon Ads. Prior to her time at Amazon, Zhang lent her breadth of knowledge and expertise to Dentsu as EVP of Video Research & Insights.
Bernard, Coghlan, Illobre and van Zelm will report to Chief Data Officer John Lee, while Zhang will report to Executive Vice President for Measurement and Impact Kelly Abcarian.
— RBR+TVBR in New York
