NBCUniversal Set For Weekend ‘Hackathon’

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MIAMI — The sixth annual public “Hackathon” organized by Comcast NBCUniversal in the self-proclaimed Gateway to Latin America is set to begin Saturday (Oct. 22), lasting through Sunday evening.


With the theme “Creative Viewer Engagement Driven by Emerging Technology,” Hackathon participants will be challenged to use software and video content to explore new technology innovations, with a focus on delivering richer, more personalized, interactive viewer engagement for NBC News and Telemundo viewers.

Participants will also be charged with driving awareness of such services as Golf Channel’s GolfNow, a provider of online tee times.

Participants will have access to NBCUniversal content as well as platforms, APIs, and SDKs from leading-edge technology firms in rapidly emerging fields such Artificial Intelligence and Natural Language Interaction.

There’s a nice reward for the most successful Hackathon participants: All will be vying for upward of $10,000 in prizes, along with the opportunity to pitch their idea to NBCUniversal Media Labs.

Comcast NBCUniversal executives will be on site to assist participants.

“Miami’s fast-growing tech scene makes this the perfect place for a forward-thinking media company to challenge next-gen developers who know how to engage today’s hyper connected consumers,” said Altaf Rupani, Chief Technology Officer of the Media Labs.

Hackathon technology partners include Google’s API.AI, IVA and WIREWAX interactive video technology, as well as support from Amazon Alexa.

Judges comprised of select tech influencers and NBCUniversal executives will select winners in each of the challenge categories, as well as an overall Grand Prize winner.

 


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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.