“For years, Comcast NBCUniversal has been on a journey to build a platform for our partners, with our partners—investing in data, distribution, ad tech, commercial innovations, and measurement.”
That’s how NBCUniversal Chairman of Global Advertising and Partnerships Linda Yaccarino opened a blog post distributed early Tuesday (1/31) that outlines how in 2023 it will evolve its structure to more fully align how its customers are using its “One Platform” offering.
