LOS ANGELES — NBCUniversal took a “commanding” lead in TV watch-time among media companies in the August 2024 Media Distributor Gauge report, largely on the strength of its coverage of the Olympic Games Paris 2024, new data from Nielsen show.
The Media Distributor Gauge for August, released Tuesday by Nielsen to show monthly total TV consumption by media company, shows that NBCU added 3.9 points to notch 13.4% of TV usage in the month.
