NBC rates Sunday ratings

Sunday Results:

*     From 9-11 p.m. ET, “The Celebrity Apprentice” (2.1/5 in 18-49, 6.6 million viewers overall) matched its highest rating in six weeks (since March 4) and attracted its biggest overall audience since that same date.  “Apprentice” built on NBC’s results in the prior hour from 8-9 p.m. by 133 percent in 18-49 rating.

*     From its first half-hour to its fourth, “Celebrity Apprentice” grew by 26 percent in 18-49 rating (to a 2.4 from a 1.9), with growth throughout the two-hour time period.  The half-hour track was: 1.9, 2.0, 2.2, 2.4.  In total viewers, “Celebrity Apprentice” grew from its first half-hour to its fourth by 16 percent or 1.0 million persons (to 7.3 million from 6.3 million).  In the 10:30 lead-in to local news, “Celebrity Apprentice” delivered a 41 percent margin of victory in the key news demo of adults 25-54 (with a 3.1 rating vs. a 2.2 for CBS’s second-place “NYC 22”).  “Apprentice” was also #1 in the 10:30 half-hour among ABC, CBS and NBC in all other key demographics.

*     For its second hour from 10-11 p.m. ET, “The Celebrity Apprentice” ranked #1 among ABC, CBS and NBC in all key demographics – adults, men and women 18-34, 18-49 and 25-54.  “Apprentice” won the 10 p.m. hour by a 53 percent margin in 18-49 rating (2.3 vs. 1.5 each for the CBS’s debut of “NYC 22” and ABC’s “GCB”).

*     From 7-8 p.m. ET, “Dateline NBC” (1.3/4 in 18-49, 4.8 million viewers overall) reported a week-to-week gain of 30 percent in adults 18-49 (to a 1.3 from a 1.0) to deliver its highest Sunday rating since February 12.  That pulled “Dateline within 0.2 of a point of the time-period lead among ABC, CBS, NBC and Fox in adults 18-49.  In the hour, “Dateline” ranked #1 among those networks in women 18-49 (tie) and women 18-34.

*     From 8-9 p.m. ET, “Harry’s Law” (0.9/3 in 18-49, 8.1 million viewers overall) generated its biggest overall audience in four weeks (since March 9).  From its first half-hour to its second, “Harry’s Law” grew by 11 percent in 18-49 rating (to a 1.0 from a 0.9) and 9 percent in total viewers (8.5 million vs. 7.8 million).  Versus NBC’s non-sports average in the time period last season, “Harry’s Law” is up 71 percent in total viewers (8.113 million vs. 4.756 million).

*     “Harry’s Law” is #2 in the hour among ABC, CBS, NBC and Fox in total viewers.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)