MIAMI BEACH — What is ATSC 3.0? What does it mean for the consumer, and the broadcaster?
Simply put, the next-gen broadcast TV standard has the power to “drive a broadcast revenue renaissance,” and that was just one of the focal points in a NATPE Miami panel discussion held Wednesday afternoon featuring several key TV executives involved in the rollout of what could be a game changer for UHF and VHF stations across the U.S.
