It’s an individual who is being tasked with serving as “a critical partner for Nielsen’s clients, including advertisers and publishers across traditional and digital channels.” Introducing Nielsen‘s first Chief Client Officer, reporting to CEO Karthik Rao.
Taking the post is Peter Naylor, who holds the distinction of serving as the first-ever VP of Global Advertising Sales at Netflix. He also led sales for the Americas at Snap Inc., and is a former Sr. VP of Advertising Sales at Hulu.
In his new role role, Naylor will serve as “a critical partner” for Nielsen’s clients, including advertisers and publishers across traditional and digital channels. “Naylor will ensure the measurement company is meeting the needs of a wide array of clients, while working with Nielsen’s sales, product and research teams to help partners enhance their businesses,” Nielsen said.
