WASHINGTON, D.C. — The U.S. Black Chambers Inc. (USBC), in a move it says “has solidified its status as a pioneering trailblazer,” has purchased the National Association of Black-Owned Broadcasters (NABOB).
This sees the advocacy organization “now seamlessly integrated into the newly established USBC Media Network.”
In a release distributed Monday, the USBC says, “This strategic alliance heralds the dawn of an exciting new era—one that holds the promise of transforming our encounters with Black media, culture, narratives, and enterprises.”
USBC Media Network will oversee the USBC Radio Network, NABOB, USBC Events, and USBC Media programs and initiatives. “This acquisition ushers in a new epoch of enthralling storytelling, dynamic original content, talent development, and powerful advocacy within the media landscape,” USBC boasts.
Ron Busby, who serves as President and CEO of USBC, embraced the acquisition. “USBC Media Network is steadfast in its mission to empower, educate, and deeply engage through a vibrant tapestry of high-quality content spanning lifestyle, travel, urban pop culture, sports, business, entertainment, and political news—each delivered with a dedicated focus on enhancing the art of Black storytelling,” he says. “This evolution opens up new horizons, presenting invaluable opportunities to the more than 257 Black-Owned Media and Broadcast Stations within the USBC-NABOB membership.”
This strategic acquisition will enable “effortless collaboration” among USBC’s 169 global chambers, collectively representing over 300,000 Black businesses and NABOB radio stations, Busby adds. “Consequently, it will forge indispensable advertising pathways for Black-owned businesses and advertisers, spanning both Black-owned radio stations and digital platforms,” he says. “This expansion promises to amplify the influence and outreach of these vital enterprises.”
The acquisition was long anticipated across industry circles.
