NAB Show N.Y. Spotlight: An ATSC 3.0 Interactive TV Application


End-to-end media solutions provider Alticast and next-gen broadcast TV standard tech company Triveni Digital have teamed up to showcase how their paired solutions are transforming the NextGen TV user experience.

The companies will deliver an interactive viewing experience based on the capabilities of ATSC 3.0 at NAB Show New York, which opens Oct. 16 at the Javits Center in New York. The demonstration will be shown in Triveni Digital’s booth, N1064.

The interactive viewing experience will be based on an educational children’s show already in production and streamed into an ATSC 3.0 enabled receiver by an antenna tuned to the ATSC 3.0 broadcast.

Highlights of the demonstration are:

  • One or more viewers will have the ability to “play along” during the episode on multiple companion devices (tablet, phone, etc.) while watching the content on a TV.
  • Questions will be shown on the TV and users can enter answers from their respective devices. These answers will then be “tallied.”
  • Once the correct answer is displayed, viewers who selected correctly will collect points.
  • All responses will be maintained by the application to provide data on how effective the program is at educating viewers.

Alticast’s software solution will power the receiver via a dongle and also support the companion device interfaces, offering a seamless user experience. From this, Triveni Digital is able to build a complete end-to-end system to deliver and manage the ATSC 3.0 broadcast service delivery. This integration allows for delivery of an enhanced viewing experience.

Those wishing to view the solution, meet with representatives from the companies, or for more information can contact [email protected].