The 2023 NAB Show will explore how the increasing adoption of advanced technology is revolutionizing immersive storytelling experiences. It will do so in a Main Stage session open to all attendees on April 18 at 1pm, at the Las Vegas Convention Center.
“Immersive Storytelling: Expanding Audiences with XR in Games, Education, and Location-Based Entertainment” will examine the growing convergence between traditional entertainment and advanced technology, how nostalgia is fueling this new technology adoption, and what is next on the horizon for virtual reality (VR), augmented reality (AR) and extended reality (XR).
The session will feature panelists working at the leading-edge of advanced technology: Aaron Grosky, President and COO of Dreamscape Immersive and COO of Dreamscape Learn; Ted Schilowitz, futurist with CBS owner Paramount Global; and Jake Zim, SVP of Virtual Reality at Sony Pictures Entertainment.
For complete details, visit www.nabshow.com.
