NEW YORK — The iHeartMedia-owned Total Traffic & Weather Network (TTWN) is teaming up with popular weather app brand MyRadar for a multi-year partnership designed to bring consumers in the U.S. ” a comprehensive traffic and weather television graphics solution.”
What does the pact entail?
TTWN plans to enhance its T3 Graphics Solution by layering MyRadar’s weather data as a standard offering with its traffic incident and flow data, featuring street-level data, integrated video, dynamic full-screen options and 3D modeling.
It’s an offering that is designed to bring television broadcasters “a unique and comprehensive tool” for delivering traffic and weather information. TTWN supports 135 markets in the U.S. and Canada.
“Layering MyRadar’s weather radar with TTWN’s traffic incident and flow data makes it easier for viewers to understand how the weather will impact them as they embark on their daily journeys,” said Kevin Loftus, Senior Vice President of Operations for TTWN.
