BOSTON — AI-based market research platform MX8 Labs has appointed a Chairman of its Board of Directors. Getting the role is a person described as “a widely recognized industry veteran who brings over three decades of experience, leadership and innovation.”
“I’m excited and honored to join MX8 Labs as its Chairman of the Board,” said Michael Collette, most recently a contract executive for TV Scientific and was CEO of Run3TV, a provider of the software layer for ATSC 3.0.
Collette is known for his roles as CEO of Ucentric Systems (a pioneer in Multiroom DVR that was acquired by Motorola), PhyFlex Networks (an active Ethernet networking solutions company that was sold to Cienna) and Cognitive Networks, a trailblazer in Automatic Content Recognition (ACR) on Smart TVs that was purchased by Vizio to act as the foundation for its Inscape business.
Collette continued, “The potential for AI to transform industries, drive efficiencies and innovation at scale while upending the status quo has never been more apparent than how MX8 Labs is deploying its use to fundamentally redefine the research industry.”
Following the sale of Cognitive, Colette served as General Manager of VIZIO’s Inscape Data Service business unit. In 2017, Collette co-founded Dativa, a data science and data engineering services company specializing in applying granular TV data that was later sold to research company MarketCast.
