Mundo Hispano Growth Will Include iHeartMedia Partnership

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It is historically a news brand that started in print to serve the Spanish-speaking consumer in metropolitan Atlanta. Today it is the digital arm of Rene Alegría-led MundoNow.com, and it seeks to expand its content distribution, while growing its revenue further, by teaming up with the nation’s No. 1 owner of radio stations.


 

 

Mundo Hispano Digital is now officially partnerered up with iHeartMedia, thanks to an agreement that brings MundoNow’s audio network Oyénos’ slate of podcasts a distribution deal via iHeartPodcasts.

Oyénos launched in February 2023, Oyénos, under the guidance of Director of Audio Dafnne Wejebe.

Oyénos, in MundoNow’s words, “showcases the multifaceted experiences of Latinos in the USA, enriching the podcasting landscape with diverse narratives, and features an array of genres from True Crime and Paranormal to Astrology, News, Current Events, and In-Culture shows.”

Beginning March 26, 20 Oyénos shows will be available via iHeartPodcasts, with another 10 joining by June.

“We’re thrilled to embark on this transformative partnership with iHeartPodcasts, solidifying our commitment to amplifying LatinX voices in the audio space,” said Alegria, President and CEO of MundoNow. “This collaboration represents a pivotal moment for Oyénos Audio, as we combine forces to deliver captivating content and innovative marketing strategies that resonate deeply with our community. In today’s ever-evolving media landscape, we continue to strive to deliver compelling, informative, and engaging content to a large and significantly still underserved audience – bilingual and bicultural Latinos.”

Michael Biondo, President of Business Development and Strategic Partnerships for iHeartMedia, added, “We are excited to integrate Oyénos Audio into our iHeartPodcasts network including collaboration with our My Cultura network, continuing our effort to bring more diverse voices and content to our listeners and serving the needs of the Latin community. We look forward to providing them the reach and accessibility our multiplatform and assets have to offer.”

 

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