The Media Rating Council (MRC) has a new person responsible for leading support of its audit and accreditation activities. This will include audits of services in various media and advertising measurement lines, with an emphasis in digital, but also including Television, Radio, Print, Out of Home and Cross-Media measurement, as well as other emerging measurement methodologies.
Now serving as Director of Measurement Audit Operations is Hannah Bolcar.
In her new role, Bolcar will also support standards setting activities including research, data analytics and organizing feedback, as well as representing the MRC to internal and external constituencies.
Bolcar joins from Sirius XM’s Pandora unit, where as Senior Manager of Sales Development she was responsible for leading audio strategy, strategic partnership agreements and cross-platform audio programs for advertisers. Before that, Bolcar spent upward of eight years at organizations including Mindshare, Carat and Giovatto Advertising, specializing in digital activation, customer strategy, and research.
“With the need for accreditation growing, and with the scope of Standards that the MRC now audits against broadening, we are looking forward to benefitting from Hannah’s experience as we enhance the support we provide to the industry and MRC members,” said George Ivie, Executive Director and CEO of the MRC.
