The individual who most recently served as General Manager for American General Media’s Bakersfield radio stations has joined Cumulus Media to lead its radio stations serving Ventura County, Calif.
Taking the helm as VP/General Manager of the stations is Bill Smith, and he’ll now lead a group of properties comprised of 105kw grandfathered Class B KRUZ-FM 103.3 (licensed to Santa Barbara but operated from Oxnard-Ventura); Hot Adult Contemporary KBBY-FM 95.1; Country KHAY-FM 100.7; and traditional Oldies KVYB-FM “Groovy 106.3.”
Smith’s experience includes roles as a Local Sales Manager for Hearst Television’s KCRA-3 and KQCA-58 in Sacramento, and as Director of Sales for News-Press & Gazette’s KIFI-8 in Idaho Falls, Idaho.
Smith reports to Cumulus Media President of Operations Bob Walker, who said, “We are eager to welcome Bill to lead Cumulus Oxnard cluster. Bill brings a proven track record of building and leading high-performing sales organizations, along with a commitment to partnering with content teams to create meaningful connections that help local businesses grow. We are excited for the energy, leadership, and results he will bring to the community.”
Smith remarked, “I’m honored to step into this role at such an important moment for the Oxnard-Ventura market. My focus is on understanding the needs of our partners, our customers, and our team so we can build on what’s already working while thoughtfully improving where we can. I’m excited to contribute to that process and help us move forward.”
