He began his career at WPVI‑TV in Philadelphia in 1993 as a news writer for Action News. Now, he is being promoted to the role of President/General Manager of the ABC Owned Stations property.
Taking the top post at WPVI “6abc” is John W. Morris, who rises from VP of Multiplatform Programming at the station, overseeing the digital assets and locally produced shows airing on the station.
He reports directly to ABC Owned Television Stations President Chad Matthews, and he’ll have overall management responsibility for the station, shaping its editorial vision and managing the strategies and teams that drive audience and growth across platforms.
“John brings more than three decades of experience, deep institutional knowledge, and a proven track record of multiplatform leadership to the role,” Matthews said. “He understands what makes WPVI so trusted and successful, and he’s exactly the right leader to strengthen that foundation and expand the station’s impact across platforms.”
Morris added, “I’m proud and humbled to lead an outstanding team that makes such a powerful and positive impact on Philadelphia every day, while consistently leading the market in ratings and growing new audiences across our digital platforms. I’m energized by the opportunity to build on this legacy of impactful local journalism and to keep finding new ways to serve our audiences on every platform.”
In his programming leadership role, Morris guided a wide range of signature content, including the weekly lifestyle program “FYI Philly,” the long-running community affairs program “Visions” and numerous local specials produced throughout the year, including “The 6abc Thanksgiving Day Parade” — the nation’s oldest Thanksgiving Day parade.
Morris has served as a newscast producer and executive producer for WPVI and is a native of Philadelphia who began his career at WSYX‑TV, the ABC affiliate in Columbus, Ohio.
