In The Zone On Spot Radio Action


Of the advertisers that believe Spot Radio is a strong way to build sales and retain customers, parts and accessories retailer AutoZone has demonstrated prowess as a believer in AM and FM.

As such, it gains a strong position in the latest Media Monitors Spot Ten Radio report.

As shown below, AutoZone is ranked No. 5 when discounting the iHeartRadio Music Festival. RBR+TVBR does not include any play count data from iHeart in the Media Monitors reports, as nearly all associated spots air on the company’s radio stations. Hence, no real dollars are transacted.

AutoZone enters the Spot Ten thanks to some 29,072 spot plays.

Also active this week: McDonald’s and perennial leader The Home Depot.