While Domino’s is again the big leader at Spot Cable and Progressive easily takes the auto insurance specialist crown once again, the latest Media Monitors data show one of the oldest quick-service restaurant chains is back with a new campaign.
And, it is a significant one, based on the spot plays detected by the iHeartMedia-owned ad tracking service.
For the week ending November 3, Dairy Queen ranked No. 6 by play count, with some 42,712 spots reflecting a new campaign for the fall.
Meanwhile, candy buyers planning for Halloween were treated to a bevy of Butterfinger spots, as Vicks stepped up its cold remedy messaging.
How did the week at Spot Television compare?
Here, political advertising ruled as the days until the 2024 U.S. presidential election’s conclusion narrowed.
