Strong And Steady For Spot Radio’s Big Brands


The latest Media Monitors Spot Ten Radio report is out, and the biggest takeaway is that, for the top three brands using the medium, their commitment of broadcast audio stands out.

As shown below, ZipRecruiter, Babbel and Grainger are strong 1-2-3 finishers by play count, as last week’s top campaign by play count gets a rest.

Meanwhile, Vicks is now 7th by play count (which includes PSA efforts such as the NHTSA spot).

New to the Spot Ten report: Discover.