Thrilled about Daniel Jones’ performance on Sunday, or thoroughly disappointed by Russell Wilson, Tua or those J-E-T-S? DraftKings knows many have been pulled into the always-magnetic NFL season already, and to attract those fans and perhaps those of college football, it stepped up its Spot activity last week.
That fresh effort from the sports wagering brand placed DraftKings at No. 7 on the latest Media Monitors Spot Ten report.
And, in a sign of the times, both NCAA Football and the NFL were in the top 10. So was QSR Dairy Queen, as Burger King and Domino’s were the big two for the week ending September 7.
For broadcast television, the story is very different, as DraftKings went with a more focused effort tied to cable TV and not national sports coverage on broadcast TV.
For Spot TV, the leaders aren’t too different from last week, although Vicks is new at No. 3 based on spot plays.
