A Call To Stand Up and Stand Out


Sometimes, paving the road to future success requires a look back at what made a product desirable for years, or decades. Veteran radio programming consultant Clark Smidt believes much of what worked for radio station owners in the 1960s and 1970s still applies today. In his view, many of the owners of radio stations today are prime candidates for a trip back to the past to ensure a formidable future.

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