It’s known across the broadcast media industry for its inventory and revenue workflow management software. Now, San Francisco-based WideOrbit hopes to attract attention with the promotion of a 17-year veteran who retains her EVP/Sales role while assuming the title of Chief Revenue Officer.
Earning the additional duties is Toni Coonce. She’ll manage all revenue and is charged with coordinating between clients and Managing Directors across all verticals.
Toni joined WideOrbit in 2006 as a TV Account Executive, rising through the ranks to
become Director of TV Sales in 2016, and Vice President of TV Sales in 2018. She accepted her most recent role in 2021.
Coonce previously held a variety of positions with Marketron.
“Toni’s strong leadership skills, hard work and dedication make a huge, positive impact
on WideOrbit,” said WideOrbit Founder and CEO Eric Mathewson. “Those attributes,
combined with her consistent ability to forge strong relationships with clients, make her
promotion to Chief Revenue officer both well-earned and well deserved.”
Coonce commented, “I’m excited for the opportunity to collaborate across teams and verticals within WideOrbit. My focus will remain on sales, on growing revenue, and most
importantly, on nurturing the client relationships that are at the heart of everything we
do.”
