WASHINGTON, D.C. — The advertising division of Comcast has hired an individual with experience at both Major League Baseball and as head of the Washington Post Creative Group — in addition to a notable tenure at Marriott International — to serve as its Head of Global Marketing and Insights.
Earning the post at Comcast Advertising is Scott Weisenthal.
In this role, Weisenthal will oversee all global marketing and brand strategy for an entity that includes Comcast ad sales division Effectv and tech arm FreeWheel. Specifically, he will lead brand management, social marketing, insights and analytics, events, and creative design and execution from an office in New York, reporting to Comcast Advertising President James Rooke.
“With over two decades of marketing experience, Scott’s proven track record at Fortune 500 companies will be invaluable as we look to further integrate our insights, brand and product marketing efforts across Comcast Advertising,” said Rooke. “Scott’s first-hand understanding of the challenges faced by today’s marketers will better enable us to support our diverse clients and fulfill our mission to grow a healthy premium video ecosystem at the intersect of media, data and tech.”
Weisenthal was SVP/Global Marketing for MLB and in that role spearheaded some of the biggest marketing initiatives in media and sports, including the league’s rule changes campaign. At Marriott, he launched Marriott Bonvoy, the hotel chain’s loyalty program. He also held several leadership roles at NBCUniversal.
“Comcast Advertising is at the forefront of innovation and continues to lead the industry by supporting publishers, agencies and marketers in navigating the incredible structural changes within media and technology, both in the US and across the globe,” Weisenthal said. “I look forward to leaning into this industry transformation to create differentiated, and above all, effective opportunities for our customers and business partners.”
